A implementação de políticas públicas voltadas para o fortalecimento do empreendedorismo feminino em Fortaleza: uma análise do projeto mulher empreendedora, primeira edição

Abstract

The Brazilian entrepreneurial scenario does not stimulate female entrepreneurship, because a culture of oppression of women's rights has been established for centuries, which marks the feminine body from its origin and does not foster its intellectual capacity, encouraging it in the search for more promising ways of life. However, a significant portion of the female population has chosen to undertake, motivated by necessity, mainly because the number of women heads in Brazilian families grows each year. The objectives of this study are to present the importance of the implementation of public policies that promote female entrepreneurship, so that more and more women do not undertake out of necessity, but because they are able to distinguish promising opportunities for professional investment. This is done through the case study of the Entrepreneurial Woman Project, demonstrating its theoretical basis by means of a review of the literature with the purpose of informing the reader about the recent history of women, written from the perspective of female historians. In addition, the study on the Profile of Women in the Formal Market of Fortaleza, the Fortaleza Municipal Plan 2040 and the commitments formed in a global context, coordinated by the UN, were presented in order to promote the rights of women and their strengthening in entrepreneurial ecosystems. Lastly, the results of the project were disseminated, which enabled the creation of 41 new companies and the expansion of 39 enterprises in Fortaleza, all led by women, and the report of a specific project, experienced by the author of this work, narrating their experience with the Entrepreneurial Woman Project and in the development of its business: the company Navegano.