Livro de receitas da vovó: o design editorial como manifestação e guardião de memórias familiares

Abstract

This project is dedicated to the trajectory of Maria Neide do Nascimento Damasceno and her relationship with cooking as a means of affective memory and transmission of traditions. Born in 1952 in Ceará, Maria Neide grew up under the gastronomic influence of her family, especially her father, known as the "King of Mocotó." Through cooking, she built emotional bonds and strengthened her family's identity, making each recipe a living record of shared stories and experiences. The proposal of this project is to develop a recipe book that not only preserves the preparation methods of the Mari´s Neide´s traditional dishes but also rescues family memories and narratives. To achieve this, editorial design is a tool to enhance the connection between content and aesthetics, transforming the book into an artifact of memory and affection. Given the progressive detachment from traditional family cooking practices, driven by modern life and the popularization of industrialized food, this project aims to contribute to the rescue and preservation of affective memory through gastronomy. The book's production involves interviews, photographic capture, and careful layout, combining culinary practice with the emotional value of family memories. By integrating gastronomy, culture, and visual narrative, the project demonstrates how design can contribute to materializing affective memory and preserving a family legacy for future generations.