Design digital e experiência afetiva do usuário : análise, construção e avaliação de interface para sistema de fliperama/arcade

Abstract

The field of digital design covers different aspects when designing digital interfaces, taking into account aspects of the user experience, focusing on usability, navigability, interaction and the synergy of multimedia. In addition, digital design offers real value to users because it is concerned with and explores historical, social, political and economic agendas. In order to do this, we sought to understand the nuances of arcades and to explore and understand the emotional experiences they provoke in users in order to design an interface for arcade systems. This work also considers the usability, navigability and interaction aspects of the arcade system to be important, due to the abundance of games, which make interfaces unintuitive, confusing and visually unpleasant for users. The main objective of this work is to build an interface for an arcade system that promotes a positive emotional experience for users, also taking into account aspects of usability, navigation, interaction and visual/sound aesthetics.For this purpose, an interface was developed using methodologies that prioritize the emotional aspects of users, such as Human Centered Design (HCD) and Kansei Engineering. In HCD, IDEO's HCD toolkit was implemented, applied to the Listening and Creating stages. Kansei Engineering was used to evaluate and validate the solution, using the collection of Kansei words, the Likert scale to construct the questionnaire and, subsequently, the quantitative treatment of the data collected from the usability tests. The results of this work revealed that the prototype arcade system interface was able to stimulate positive emotional experiences in users, based on the usability tests and the application of the kansei questionnaire. The conclusion of this work highlighted areas for improvement in terms of usability, navigability and interaction, as well as the successful implementation of the interface's visual and sound elements and information architecture. In addition, the possibility of building an arcade machine is discussed as future ergonomic work, considering the active functionality of the system and interface designed in this work.