Uma análise sobre o humor no diálogo visual-textual entre as tirinhas de Paulo Moreira e a cultura pop japonesa

Abstract

Comic strips, and manga, have a smaller number of searches than other types of comics. However, it is often the reader's first contact with the language of comics. For a long time this language was even despised by researchers, due to the prejudice of its association as a simple form of entertainment. Thus, this research intends to resume the studies of authors such as Ramos (2010, 2016), Magalhaes (2006), Luyten (1991) and Nicolau (2020) to develop this work. The research aims to analyze the intertextuality in the humor present in the comic strips of the Brazilian author Paulo Moreira, from references of Japanese pop culture works. The objects used for the study are the author's comic strips in the years 2020 to 2022, posted on Instagram, analyzed in the light of Bardin's Content Analysis (2016), and the studies of intertextuality of Koch (2008). A historical course about the comic strips and manga in Brazil is carried out, and studies to understand how intertextuality works. As a result, we can observe the activation of the readers' collective memory by identifying elements present in Japanese pop culture, parodied in the Brazilian context together with elements of regionalism.