A comunicação que não comunica: uma análise interna do Sistema Verdes Mares

Abstract

Communication, as something inherent to the human being, is a phenomenon that we can observe present in all aspects of life in society. In organizations, this practice plays an important role in the strategic functioning and coordination of the various sectors that work in an integrated and complementary way for the full functioning of a company. For the purposes of this research, we will analyze how internal communication can act as a necessary factor in terms of valuing internal employees and, seeking to confront the theoretical field with the reality observed in practice, we will analyze how internal communication occurs in the Sistema Verdes Mares, the largest media conglomerate in Ceará. Therefore, we will carry out a bibliographic research together with interviews, in order to observe what has been produced in the area and how the use of this tool is made in practice.