Proteção do consumidor nas relações de consumo eletrônicas: análise das compras coletivas

Abstract

This study intends to analyze consumer protection in virtual consumer relations, highlighting the online collective purchasing, new kind of commerce, which quickly captured the market, but, in contrast, has become a major cause of complaint by users in the official organs of consumer protection. Will be analyzed initially ecommerce and its implications in the legal world, such as increased vulnerability of the consumer, creating new risks, typical of virtual environments, such as possible leakage of personal data, uncertainty about the delivery of the product purchased, new aggressive marketing modalities, among others. Will also be analyzed electronic contracts and their peculiar characteristics, such as depersonalization and dematerialization. Subsequently, we will review the principles of consumer protection as a means to protect ciberconsumidores and the need for specific regulations for e-commerce. Finally, we will analyze the possibility of collective purchasing and accountability of sites for the damage caused to consumers.