Projeto executivo | Desenvolvimento de coleção MARIBÔ | OFF BEACH por Micaelly Barros

Abstract

MariBô | Off Beach by Micaelly Barros is the project for the development of a fashionable off beach female collection. This work is constituted in the Executive Project, necessary to the understanding of the Creative Portfolio, elements of the Conclusion of the Design-Fashion Course of the Federal University of Ceará. Based on market research and supported by authors related to marketing, design methodology and the creative process, MariBô presents the collection Leve da Vida, inspired by the simple lifestyle, which has the continuous desire to be above daily concerns, aiming to live each moment with lightness, gratitude, sympathy and "game of waist" to lead "life slowly" to "do not miss love." The brand has as a differential the style with affordable price and brings comfortable modeling without ceasing to be female.