A Narrativa do jogo como uma ferramenta de identificação e consumo: uma análise de Genshin Impact

Abstract

In contemporary times, digital games have transcended their function as mere entertainment and have become spaces for symbolic production, cultural consumption, and the construction of affective bonds between players and fictional universes. This work aims to analyze how symbolic consumption structures the functioning of the gacha system in the game Genshin Impact, using the character Columbina as a case study. The methodology adopted consists of a case study, allowing the articulation of the theoretical framework with empirical observation of the game, focusing on the narrative, aesthetic, and marketing trajectory of the character Columbina. The results indicate that Hoyoverse uses marketing strategies based on gradual revelation, narrative silence, and the symbolic valorization of characters to generate desire and stimulate consumption in the gacha system. It is concluded that, in Genshin Impact, consumption is not limited to the acquisition of functional content, but involves processes of identification, belonging, and participation in the fictional universe of the game.