Empreendedorismo e as MPEs: estudo de caso sobre as teorias causation e effectuation na tomada de decisão dos empreendedores

Abstract

Entrepreneurship is a field that involves the creation, development and management of new ventures, with the aim of taking advantage of opportunities and achieving positive results. Entrepreneurs play a crucial role in the economy, driving innovation, business creation and economic growth. In the context of entrepreneurship, micro and small enterprises (MSEs) play a key role, representing a significant portion of the global economy. Therefore, in the process of entrepreneurship, decision-making plays a relevant role. Entrepreneurs are faced with a series of decisions that can influence the success of their ventures. In this context, the present work addresses two theories of entrepreneurship, causation and effectuation. The objective of this work is to analyze how the theories causation and effectuation influence the decision making of entrepreneurs, identifying their profiles regarding the two theories, through a case study. This is an exploratory research with a qualitative approach. Three companies were interviewed. The interview script was based on the dimensions and characteristics that contemplate the theories addressed in this work. The results show that, for Company 1, characteristics related to the effectuation theory were identified. For Company 2, the profile related to the causation theory was identified. Finally, in Company 3, the effectuation theory profile was identified.