Ideação de um produto mínimo viável para jogadores de league of legends utilizando value proposition design

Abstract

The purpose of this work is to gather and use some methodologies that are capable to create a Minimum Viable Product (MVP). An MVP is, according to the Lean Startup, one of the best ways to validate a hypothesis. It was used some techniques like interview and quantitative research to discover and understand the customer profile of League of Legends players. Based on Value Proposition Design, some user needs, like pains and gains were mapped in the context of the game to create a product or a service capable to deliver value to its customers. On the way, a multidisciplinary team brainstormed and clusterized some ideas, using an affinity diagram, to idealize a product that can solve the main problems found. A Value Proposition Canvas was used to facilitate the mapping of the user needs and the productfeatures that were able to satisfy them. It was considered the main customers jobs that the users are trying to accomplish. At the end of the research, the MVP concept was created based on the most critical problems mapped in the research. A MVP validation experiment was proposed to reduce as much as possible all the development efforts and to capture the customer feedback as soon as possible. By doing this, the price of changing ideas will drop considerably and the product will be able to change faster.