Avaliando a usabilidade do aplicativo turistando beberibe sob a ótica do turista

Abstract

The Turistando Beberibe application was developed in 2021, by the Ethos team, and aims to serve as an interface between service providers and tourists, in order to enable and facilitate the hiring of experiences (e.g.: buggy tours, surfing/kitsurfing classes, guides) To this end, the application has two modes (profiles) of use: the first is aimed at the target audience of service providers, who use the app to advertise and manage their tourist experiences; and the second is aimed at the target audience, tourists, who use the application to search, book and pay for the aforementioned experiences. Due to time and resource constraints at the time of its development, it was not possible to validate ideas, raise the opinion of target audiences, carry out usability and user experience assessments. At this first moment, the present work aims to answer these questions related to the target audience tourists, in order to identify, also, possible limitations and inconsistency, with the perspective of future improvements. For this, 3 steps were necessary: 1) online questionnaire, in order to identify the types of tourist profiles and select the participants with the characteristics of the target audience of the application; 2) carrying out the usability assessment through the System Usability Scale (SUS); and 3) application of a structured interview, in order to complement the results obtained in the previous step. At the end of these steps, it was possible to verify a good receptivity of the application by the target audience selected for the development of this work, with some improvements and corrections to be made later.