Uma Análise dos fatores críticos de sucesso das startups acompanhadas pelo núcleo de inovação e empreendedorismo do campus da UFC de Quixadá (INOVE)

Abstract

In recent years we have witnessed the growth and success of new companies that have arrived to completely change the business universe, the so-called Startups. Among the world’s leading companies in this segment are: SpaceX, ByteDance, Epic Games, and Stripe. At the Universities, we also notice the increase in the number of creations of these startups thanks to the entrepreneurial incentive they give to their students. At the Quixadá campus of the Federal University of Ceará this happens in an expressive way, through the accelerator/incubator called Núcleo de Inovação e Empreendedorismo do Campus da UFC de Quixadá (INOVE), which is present in this campus. The present work sought to identify the critical success factors found in the startups monitored by INOVE. First, the research carried out a study in the literature in search of the most mentioned Critical Success Factors among the works studied. Then, five interviews were conducted with CEOs or legal representatives of startups that have been or are being monitored by INOVE, in order to understand more about their trajectory and to find critical success factors that determined the survival of each one of them. In the last step, a comparative analysis between the results of the two research scopes (Literature x Interviews) was carried out, with the purpose of determining the main success factors most common between the two results. Finally, the work presents as a result a range of critical success factors that are paramount in the survival of startups that emerge, as well as the knowledge and lessons learned from the development of this study.