Uma imagem vale mais que mil versos: o papel do videoclipe na significação da música a partir da análise semiótica de "Noir".

Abstract

Inspired by the popular saying “a picture is worth a thousand words”, suggesting that plastic signs translate ideas more directly than linguistic ones, this paper aims to investigate the role of the music video in the meaning of a song. As a case study (LATORRE et. al, 2003), we used the clip “Noir”, by the South Korean singer Sunmi, an artist recognized for her uniqueness. Through a historical contextualization of South Korea and K-Pop diffusion; this industry and explanation of the idols' systems; definition of a music video and discussion about the relationship between sound and image, guided by the audiovisual techniques; it was made a semiotic reading of the video clip defined as the object of study, supported by the methods of Film Analysis (VANOYÉ; GOLIOT-LÉTÉ, 1992) and Image Analysis (JOLY, 1996), contemplating not only technical, but also sociocultural aspects. In this way, it’s concluded that the music video, as a visual layer, expands the song’s dimensions of meaning, providing possibilities that would be invisible without imagery support.