Análise de um Shopping Center de atacado de Fortaleza/CE no período da pandemia de COVID-19 à luz do modelo Triple Bottom Line

Abstract

Sustainability, in its economic, social and environmental aspects, is an important part of the daily life of organizations. This paper aims to analyze the sustainable actions implemented by a wholesale shopping center in Fortaleza/CE during the Covid-19 pandemic period. The triple bottom line model was used, in its three dimensions: economic, social and environmental. The work uses the case study methodology, with descriptive and qualitative research typology; in turn, data were collected through literature review, document analysis, and semi-structured interviews. The results indicated that the measures taken by the company have maintained its economic health so far, but are insufficient in the long term. As for the social and environmental dimensions, it was observed that they received less attention than the economic one, although they were also considered. In the social dimension, the relationship with stakeholders was relevant, as federations and unions acted as intermediaries with the public authorities regarding restrictive measures to contain the coronavirus. With regard to the environmental aspect, actions such as a reduction in the consumption of electricity and water were observed, which was the dimension with the least emphasis. The research reveals, in the specific case, that regarding sustainability in the context of the Covid-19 pandemic, the company relies on the common discourse that seeks to build an image of an organization that goes beyond the pursuit of profit.