As estratégias utilizadas pelo cineclube Cine Cena Social no contexto da pandemia da Covid-19 : do modelo presencial ou virtual

Abstract

This search shows the strategies used by the Cine Cena Social movie club at the Universidade Federal do Ceará, more specifically, how they made their movie club practices effective in the Covid-19 Pandemic. Considering that the use of films can enhance students' learning, the need arose to understand which aspects contribute to students participating in a film club, to socially meet and not only “consume”, but to debate about the work in a pandemic context, using the virtual encounter model. So, the research has the general objective of analyzing the functioning of the Cineclube Cine Cena Social during the Convid-19 Pandemic , from the adaptation of its activities, previously in person, to the model of virtual meetings. Specifically, we intend to: examine how the films are curated and Cine Cena Social pandemic audiences are called and how this curatorship and invitation strategies contribute to maintaining frequency at Cine; observe the characteristics and functioning of the Cine Cena Social film club, analyzing the extent to which the virtual model contributes to the frequency, attendance and participation of the audience. Regarding the methodology, we adopted qualitative research with a case study. Initially, we observed the activities of the cinema club. Subsequently, a semi-structured interview was conducted and a closed questionnaire was applied. The present work is structured in three chapters. The first chapter shows we bring the methodology that we used to do the research. In the second chapter the discussion about cinema and movie club in Brazil. We ended the research, in chapter three, in which the most important part of the research is concentrated, with the data and analysis of what has been done. The results point out that the use of the virtual medium during Pandemic has favored a significant increase in the number of participants, maintained the quality of the debates, but, even so, the subjects surveyed evaluated that the face-to-face model was richer in some aspects, betting on the future, for a mix of these two meeting models: face-to-face and virtual.