Impactos de uma cultura organizacional forte na performance de mercado industrial: um estudo de caso da Ambev

Abstract

In an increasingly globalized and competitive context, the management and application of culture in a company become more comprehensive for the company to follow more and more. This monograph aims to understand the impacts of a strong organizational culture through a case study. In this study, an engagement survey consisting of 46 questions was evaluated and answered by 320 employees of the Ambev carrier, obtaining an annual result of 91% satisfaction. Through this engagement, it was possible to identify a relationship and inclusion, organizational culture and performance. Even in a scenario of uncertainties caused by the Covid-19 pandemic, it is concluded that companies that seek engagement and implement coherent action plans, still remain or even earn money only by investing in capital, that is, in the implementation of diversity and inclusion, in credibility, engagement, feeling of belonging, among other variables that explain the results of a management and daily replication of a strong culture in an organization.