Monitoramento estratégico de avaliação de desempenho em uma unidade acadêmica de uma instituição de ensino superior

Abstract

Given the volatile and complex market environment in which organizations are embedded, which intensifies the need for constant strategic changes, it is assumed urgency in measuring quality performance and design of innovative processes. Witthin private institutions, such a requirement is linked to the constant requests immediate return, while in public, this reality still reflects an ongoing process, becoming a necessary intervention to improve efficiency of its human and material resources. It is therefore necessary to be tested a new model of management of universities, thus enabling a new strategic vision for its operation. In the meantime changes, public institutions have adopted the balanced scorecard as a tool in this quest for mediating systemic and operational improvements. This work includes a case study, which aims to develop a tool for monitoring performance indicators, based on the bsc, in the context of an academic unit of higher education. The tool developed will enable the monitoring of the goals outlined by benchmarking between the rates established and attained, and the use of new goals based on strategic planning, appropriate to the intended goal.