Uma análise jurídica do contrato do modelo de negócio White Label

Abstract

This paper intends to carry out an analysis of the legal contract that governs the White Label business model and to present the essential legal requirements so that the parties’ interests pact protects the due legal security, during the negotiations, the formation and the fulfillment of the contract, in accordance with constitutional rules, civil code and startups’ regulation mark. It aims to describe the constitutional and infraconstitutional fundamentals of the White Label contract, in addition to analyzing the contract established in this business model, also describing clauses that must be provided for in the contractual instrument in order to guarantee legal security during negotiations, training and compliance of the contract, According to the constitutional principles, the Civil Code and the Legal Framework for Startups. The study was developed based on bibliographic and documentary research, including books, articles, academic papers and queries on national institutions’ websites with digital relevance. The hypothetical-deductive method of qualitative and exploratory approach was used, exploring the most relevant and recent jurisprudence related to the theme. In this way, this papper will clarify which points are essential for the elaboration of a secure White Label contract to the developer and the reseller company.