A influência emocional de ilustrações na experiência do usuário de aplicativos mobile de redes sociais

Abstract

With the growth in the use of smartphones, there has been a significant increase in the use of social networking applications and, consequently, the concern with the experience of using these mobile applications has also increased. In this article, the importance of separately analyzing elements that make up an application's interface is highlighted. Then, having chosen illustrations as an aspect to be studied, the user experience is analyzed when using the same prototype of a social network application with illustrations and another without illustrations. Thus, we seek to understand the emotional relevance that illustrations have in the user experience of social networks and how they can be used in their favor. The article also presents a survey that shows the current scenario of the presence of illustrations in the main applications classified as social networks for the Android Operating System and shows the development process of the prototypes applied in tests with users, making them follow the same standards found in the survey applications, so that the evaluation of the user experience is mostly focused on the absence or presence of the illustrations.