Design gráfico cambiante na identidade visual do Festival UFC de Cultura (2009-2012)

Abstract

This work lectures about building brands and visual identity systems, presenting the characteristics of this graphical component and tracing a historical overview of this practice with emphasis in the corporate identity movement of the first half of the twentieth century. Subsequently, the project addresses the creation of these systems for major events and closes its transfer in the digital revolution of the '80s and '90s. This research also discusses the concepts that permeate the universe of brands, discussing the (primary elements, secondary and accessories) that make up a program of visual identity . The manifestation of the changing graphic design and its implication in building brands and VISs also integrates this work, which parallel a study and categorization of calls mutant brands we conducted a case study about the changeable project identity of UFC Festival of Culture between the years 2009 and 2012.