Implantação de ferramentas de business intelligence para gerenciamento da reposição automática de estoques em um grupo varejista: Um estudo de caso

Abstract

Nowadays, due to the high dynamism of the retail market, the need for disposition of correct information in a timely manner is a decisive factor so the companies can adapt to changes, and also for them to stay competitive against the competition. With the progress of technology and the consequent appearance of tools of business intelligence, the creation of dynamic and online dashboards gave the necessary aid for the companies to have fast knowledge of the market in which they are inserted. This favors a better decision making process by the managers and a better result for the organizations. In that way, in that context, the present work intends to implant a tool of business intelligence in a retail group of the state of Ceará to allow the follow up of the automated administration of the stocks. This study is an applied quantitative and descriptive research, making use of the concepts of case study and bibliographical research for approach of the study. The earnings for the company could be noticed through the reduction of their stocks in several suppliers next to an increase in the their turnover, proving the efficiency of that type of tool for the companies’ administration.