O uso de símbolos e logomarcas na publicidade governamental: publicidade ou propaganda?

Abstract

It analyzes the compatibility of the use of advertising elements, especially the symbols and logos with the government publicity. It approaches the development of the beginning of the impartiality starting from the legality and of the equality, inside of the methodical of structure. It is in charge of in also analyzing the concept and importance of the beginning of the publicity, besides discussing to divergences between the publicity concepts and propaganda. He/she exposes the structure and content of the norm of the art. 37, § 1st of the Constitution. It identifies the concept and objective of a mark to compare them with the objectives of the public publicity. It compares the nature of the logo as the purpose of the public publicity to gain, in some way, they can the marks be used without characterizing the personal promotion of the servant.