Lembrança do Ceará: o étnico e o típico no Mercado Central de Fortaleza

Abstract

The globalization processes underlie the ways of life of contemporary societies, especially when it regards to the cultural field. Therefore, it must be present in a work about popular culture, not leaving aside recording the need of locating the popular practices in the contemporary context. Then this research aims to understand how popular cultures are translated in the context of globalization, addressing the relationship of the global with the local in Mercado Central of Fortaleza. The research is based on the concepts of "popular culture", "cultural identity", "Northeast", "glocal" and "international-popular culture". Among the authors studied, we underline: García Canclini, Stuart Hall, Jr., Albuquerque, Martín-Barbero, Renato Ortiz and Eric Hobsbawm. Methodologically, the analysis proposed here is divided into three distinct procedures: historical study, literature review and participant observation. Therefore, this work resulted in an analysis of the commercialized products and its relationship with the global and the local. It is important to point out that there can coexist simultaneously different forms of symbolic constructions that exceed the expectations of a traditional trade and by walking among the shops, listening to the conversations of vendors and closely observing each object, step by step you can see interesting questions about structuring the relations in the market.