TV Padre Cícero: a trajetória da televisão em Juazeiro do Norte-CE

Abstract

This thesis is a study on the history of television in Juazeiro do Norte, in the south of Ceará; it examines how religiosity, faith, and the circuit of masses, processions, and Catholic festivities shape the region's television experiences—as exemplified by TV Padre Cícero. The research question is: How did the pioneering process of establishing and developing TV Padre Cícero occur within the context of the expansion and expansion of television in Juazeiro do Norte, Ceará, between 1999 and 2024? The overall objective is to document the trajectory of TV Padre Cícero, beginning with its pioneering implementation of the first television experience in Juazeiro do Norte, between 1999 and 2024. The specific objectives are: a) to present the trajectory of television expansion and expansion in Brazil; b) to understand the transformations of television within the context of television experiences in Juazeiro do Norte; and c) to historiographicalize the trajectory of TV Padre Cícero's expansion and expansion from its pioneering period. The methodological outline is based on a qualitative approach, exploratory research, bibliographical and documentary procedures, and a case study. We adopted the Thematic Oral History (Meihy, 2002; Castelo Branco, 2020) through in-depth interviews with the TV Padre Cícero team. The theoretical framework is composed of contributions from Kehl (1986), Mattos (1990, 2010), Priolli (2000), Jambeiro (2001), Reimão (2006), Amorim (2007), Leal (2009), Ribeiro, Sacramento and Roxo (2010), Carvalho (2010), Kneipp (2017), Muanis (2018), Machado Filho (2020), Neia (2023), Meimaridis and Campanella (2025) and Santos (2025). Based on this thesis, it was possible to conclude that the trajectory of TV Padre Cícero presents an innovative character for Juazeiro do Norte. However, this television experience resembles the history of the implementation and development of television in Brazil since 1950; from its relationship with politicians (such as the Juazeiro do Norte city hall), the economic aspect (with the use of advertising), and the technological aspect (especially digital environments and the reduction in the cost of production equipment and devices). In other words, even with the transformations of television, based on television experiences (broadcast, webcast, and native digital audiovisual productions), which enabled the presence and decentralization of television throughout the Brazilian territory, as exemplified by Juazeiro do Norte, Ceará, TV Padre Cícero continues a television model still in effect in the country. However, it operates on a smaller scale compared to the large media conglomerates.