O Advento das IAs generativas no design: um experimento de desenvolvimento de um agente assistente

Abstract

The recent advancement of generative Artificial Intelligence technologies has significantly impacted design processes, particularly in ideation, organization, and project preparation. Although these tools expand the ability to generate visual and textual alternatives, their professional use remains largely fragmented and unsystematic, which may compromise conceptual coherence, decision traceability, and authorship. In this context, this study investigates how the advent of generative AI interferes with the design process and presents an applied experiment through the development of a Design Assistant Agent. This research adopts a qualitative, applied approach grounded in Design Science Research principles, combining literature review, mapping of the design process, and prototyping of an automated workflow. The agent was conceived as an orchestration system designed to support stages such as briefing organization, information synthesis, planning, and documentation, integrating multiple tools into a single, traceable workflow. Validation was conducted through a conceptual case study using a simulated briefing, allowing observation of the end-to-end execution of the process. The findings indicate that the primary contribution of the agent lies not in automating creativity, but in reducing operational friction and strengthening methodological consistency within the design process. The study concludes that incorporating AI as process infrastructure repositions the designer as an algorithmic curator, responsible for defining criteria, guiding decisions, and ensuring coherence, thereby contributing to more reflective, documented, and methodologically robust design practices.