Influências da adoção de metodologias ágeis em um ambiente de produção editorial: um estudo de caso em uma SA educacional

Abstract

Due to the advancement of technology, organizations that want to remain competitive in the global market have the need to innovate and adapt to changes. Therefore, motivated by the challenges encountered by software development teams, in 2001, the agile manifesto was published, a set of principles that brought an innovative vision of how to solve technology project management problems, giving birth to what we know today as agile methodologies Thereby, this study aims to analyze the impacts of adopting agile methodologies in the context of editorial production in an educational company from Ceará, Brazil. It is a descriptive case study with a qualitative-quantitative approach. Data was collected and interviews were conducted with professionals involved in the company's production process, with the objective of identifying the main changes that occurred from the production cycle of 2022 to the production cycle of 2023. Additionally, an analysis of the impacts of agile methods was performed on four internal indicators of the company, used to measure production performance: productivity, timeliness, budget, and quality. According to the results obtained, it can be concluded that there were impacts related to the implementation of agile methods, which were positively perceived in three out of the four analyzed indicators, namely: productivity, timeliness and budget. However, it was not possible to identify impacts of such changes on the quality indicator.