Vínculos organizacionais dos trabalhadores do varejo de moda: uma análise dos níveis de comprometimento e entrincheiramento

Abstract

This study aims to analyze the levels of commitment and entrenchment of fashion retail professionals. To this end, a questionnaire was applied with 24 statements related to the dimension of organizational commitment and another 18 statements related to the dimension of organizational entrenchment. In total, 41 workers from different companies and positions responded to the survey, which showed high levels of emotional commitment, followed by normative commitment and finally instrumental commitment. The results on the levels of entrenchment showed the highest rates related to the dimension of impersonal bureaucratic arrangements (IBA), which considers the financial losses that the worker may have. In other words, most workers may be entrenched in their roles or organizations because they consider the financial loss they would suffer if they changed companies. Next, the dimension of adjustment to social position (APS), which considers social status within the organization and finally the dimension of limitation of alternatives (LA), which determines whether the worker believes that he or she will not have other opportunities in the job market as attractive as the current one.