Literatura, consumo e ideologia: a construção de perfis da infância em três momentos do mercado editorial infantil brasileiro

Abstract

This research looks for to focus the relationship between infancy, literature and editorial market, pointing the existing tension in the power that surrounds these questions. For this, this work analyzes the market bases around a history of the publishing sector that consists at three moments, of formation, of development (and transistion) and of consolidation. Monteiro Lobato come as basic part of joint between a circumstantial book production and one systemized by the market. For the two first moments, representative authors of the characteristics for perceived by us are distinguished as being the main ones of respective historical clippings of the sector: Clarice Lispector for the first period and Ziraldo for the following one. We create, then, analyses of the workmanships related to the traces of each historical context and elaborate a full view on the publications of infantile books in Brazil. Through these procedures, we evidence the interference of the culture of consumption as orienting of reading behavior and examine its influence. At least, we intend to collaborate with an agreement of what it comes to be the child and infancy in Brazilian infantile literature, therefore we believe that what has occurred with the question of the consumption guided for the book’s advertising is harmful for the infant and must be observed with attention.