Onde a telona não alcança: interações entre a comunidade de Russas (CE) e o cinema

Abstract

The absence of active physical cinemas is a reality in many Brazilian cities, particular-ly affecting smaller municipalities. In this context, the question arises: how does the community engage with cinema despite the lack of screening venues? This research assumes that communities develop their own arrangements to interact with the cine-matic universe, whether through personal subjectivities or everyday practices.The study focuses on the city of Russas, in the interior of Ceará, the setting of the award-winning film Pacarrete, which provided insight into these interactions through three main axes: memory, consumption, and production. The objective of this dissertation is to explore these three dimensions, understanding them as interconnected dynamics of resistance in response to the absence of formal exhibition spaces.Local cinematic memory not only revives past experiences but also shapes consumption patterns and audiovisual production in the city. Film consumption extends beyond individual en-joyment, functioning as an element of sociability and belonging. Meanwhile, film production emerges as a response to local cultural and economic demands, driven by public policies and community initiatives.The epistemological foundation of this re-search is based on the studies of Vilso Santi (2013), Renato Ortiz (2001), Néstor Can-clini (2008), and Talitha Ferraz (2009), while the methodological approach is guided by the works of Cicília Peruzzo (2017), José Magnani (2002), and Janice Caiafa (2019).