Desafios e oportunidades: proposta de implementação da LGPD nas pequenas e médias empresas do comércio de Itapajé

Abstract

The General Data Protection Law (LGPD), established by Law No. 13.709/2018, sets forth regulations for the processing of personal data, marking a significant advancement in privacy pro tection and information security in Brazil. Since its enforcement in August 2020, all companies, regardless of size, are responsible for safeguarding the personal data they collect and process. In the context of commerce in Itapajé, which is predominantly made up of small and medium-sized enterprises (SMEs), the implementation of the LGPD presents a challenge due to the complexity and costs involved, but also an opportunity to enhance customer trust and competitiveness in the market. This Graduation Project aims to propose an implementation of the LGPD in the SMEs of Itapajé, seeking to minimize challenges and maximize opportunities. The research revealed that these companies need more information and resources about the LGPD, demonstrating a growing awareness of the importance of legal compliance to protect personal data and avoid penalties. In response, a set of documents kit was developed to assist SMEs in adapting to the LGPD.