Inovatividade: o caso do programa de veículos alternativos para mobilidade na cidade de Fortaleza

Abstract

For Wells and Tigert (1971), the term Innovativeness is the speed with which consumers with the same set of information adopt products and innovations faster than others. The objective of this work is to measure the degree of user innovativeness in the VAMO system, in the city of Fortaleza, in 2016, the year of its implementation. As a method, we used the primary data collection through the application of a questionnaire, following RODGERS (2003) in his Theory on Innovation Diffusion, which classified the adopters according to their perceptions. In addition, answers regarding the socioeconomic situation of the service consumers were compiled. Data consolidation and analysis have shown that VAMO consumers are highly innovativeness, meaning they are very likely to adopt new innovative products or services.