A internet como espaço de comunicação sindical: um estudo de caso sobre o site da Central Única dos Trabalhadores no Ceará (CUT-CE)

Abstract

Currently, communication is seen as a strategic space used by organizations and institutions, essential for establishing a close relationship with their target audiences. Based on this premise, this Course Completion Work delimits as the object of analysis of this research, the website of the Central Única dos Trabalhadores do Ceará, delimiting it as the object of analysis of this research, in order to verify its use as an alternative channel of communication with its categories, who work in the various branches affiliated to the entity. The methodology adopted in the research was the case study together with exploratory and bibliographical research. In view of this, this study analyzed for a period of thirty days, referring to the month of March 2023, an interval in which communicational atypicalities were not contacted, the news productions published on the entity's website, taking as parameters the criteria of design, navigability, usability , multimediality and interactivity, among other aspects of fundamental importance for union communication. The limited adequacy of the website design, the lack of multimediality present in the news content, the lack of content updating and the lack of completeness of accessibility were verified, which limits its usability, and finally, the compromise of navigability as a result of non-compliance. of the criteria listed above. Finally, the results found demonstrate the lack of investment in both architecture and content, which generates the insufficiency of the website as an alternative channel for communication.