#EuAmoLer - conteúdos literários no Instagram e seu papel no estímulo à leitura: análise dos perfis @apamgoncalves e @livrosefuxicos

Abstract

The present research seeks to understand how the practice of reading is appropriated and encouraged through the consumption of content from the profiles of Pam Gonçalves (@apamgocalves) and Paola Aleksandra (@livrosefuxicos) on Instagram. Initially, it focused on the effects of reading on the individual formation and the impact of technological changes on literary experimentation (CAVALLO, CHARTIER, 1998; PETIT, 2008), outlining the different types of readers to understand how the context affects the assimilation of texts (SANTAELLA, 2013). Then, it addressed the scenario that enabled the cultivation of a culture of participation (LÉVY, 1999; JENKINS, 2009; SHIRKY, 2011), in which the user has the opportunity to simultaneously become a producer and consumer of content, coming together with their peers in virtual communities, in this work located on social networks (RECUERO, 2001, 2009). It briefly discussed consumption as an instrument of construction and expression of identities (BARBOSA; CAMPBELL, 2006), in this case, the reader's identities. Based on this diagnosis, it traced the profile of the prosumer reader (TOFFLER, 1980; AMARAL, 2012), also associating it with the concept of digital influencer (KARHAWI, 2017). Methodologically, the investigation, with a qualitative approach, focused on content analysis (BARDIN, 1979; MINAYO, 2009), having as corpus the publications circulated in the selected profiles. The study observed that, in a technological context in which hundreds of other stimuli and distractions compete for the individual's attention, especially that of generations Y and Z, at all times, it is in the sharing of online literary experiences that the reader can find a motivation to start and/or maintain the exercise of this habit. Specifically, in the profiles analyzed, it noticed that, with different approaches to communication and literary preferences, influencers Pam and Paola manage to keep the dialogue about reading on the internet alive, convince followers with their recommendations, and spread the taste for books in their communities.