A influência da confiança institucional e do ativismo ambiental na responsabilidade social corporativa frente à crise da poluição por plásticos nos oceanos: uma análise pela ótica do governo e das ongs

Abstract

The present study aims to analyze the levels of influence of institutional trust and environmental activism on corporate social responsibility regarding the issue of plastic pollution in the oceans, with an emphasis on the roles played by both governmental and non-governmental organizations (NGOs). The exponential increase in plastic production and usage has led to continuous generation of waste, which, when coupled with the scarcity of suitable recycling alternatives and proper disposal methods, poses a serious threat to the environment. In this scenario, discussions surrounding corporate social responsibility and the roles of governmental and non-governmental entities in addressing this issue have gained increasing prominence, with demands for effective solutions to significantly mitigate the impacts of plastic pollution in the oceans. However, despite the importance of governmental and NGO actions in combating this problem, the success of such initiatives may also be related to the level of public trust and proactive behavior. This research is classified as explanatory and descriptive, adopting a quantitative approach. For the study, an online questionnaire was administered and disseminated through various social media platforms, resulting in 305 valid responses. Data analysis involved exploratory factor analysis and two multiple regression tests. Regression test results highlighted strong relationships between institutional trust and corporate social responsibility. In the analysis focused on the government, the construct of "trust" showed an influence of 55.5% on corporate social responsibility, while in the analysis focused on NGOs, this influence was 71.5%. These findings point to opportunities for strengthening public trust in the government through effective communication and collaborative policies. For NGOs, trust is shown to be crucial for their stability and leadership capacity in socio-environmental initiatives. However, the construct of "environmental activism" did not demonstrate any impact on governmental or NGO corporate social esponsibility, suggesting the need for future research to better understand the driving factors and obstacles for this activist behavior.