'Minha natureza é o caos’: experiência de uma expografia imersiva com foco no sensível

Abstract

The present exhibition design project aims to create a sensory experience for the audience by showcasing the works of the artist Melzier. The main focus is on exhibition design, which seeks to convey the psychological themes present in the paintings and stimulate reflection on individual emotions. The intention is to create a welcoming and accessible environment so that diverse audiences can enjoy the exhibition. The methodology of this project was derived, with adaptations, from the approaches proposed by Gui Bonsiepe, aiming for a more precise fit within the contexts and challenges inherent in the exhibition design theme. Data collection emerged as a fundamental step, playing a crucial role in investigating the norms and essential requirements to ensure accessibility in the exhibition environment. To gain a comprehensive understanding of the problem, various analytical methods, such as Ishikawa, 5W2H, and SWOT, were employed. Throughout the project development, relevant reflections ensued regarding the multifaceted role of the designer, who simultaneously takes on the roles of artist and curator. This contemplative process aimed to balance personal expression with the construction of an engaging experience for the audience, resulting in the creation of an environment that unfolds as a refuge and a welcoming space. Every element is meticulously designed to transcend the conventional boundaries of artistic appreciation. Within this exhibition, more important than the artworks themselves is the individual experience lived.