Planejamento estratégico : estudo de caso em uma microempresa de eletroeletrônicos

Abstract

Faced with a highly competitive market, there is a need for micro-enterprises to find ways to survive and consolidate themselves in the market. From this perspective, an effective tool that helps managers in decision making is strategic planning. The present study aims to formulate strategic planning for an electronics micro-company located in the municipality of Morada Nova-CE. The methodology consists of applied research, with a qualitative approach and, in terms of objectives, it is classified as exploratory and descriptive. Regarding technical procedures, bibliographical research and case studies are used. The data was obtained through the application of an interview guide with the company’s owners and employees, which enabled the creation of the SWOT matrix and the 5W1H tool. As a result, we comment on the points to be improved and strengthen the positive points, in addition to the creation of five strategies, which are reducing service delays in online service channels, implementing financial management tools, creating a promotion policy , standardization of internal processes and coverage of communication channels. Thus, action plans and indicators were defined for each of the strategies.