Análise da concentração do mercado automotivo brasileiro no período de 2012 a 2017

Abstract

This monograph aims to discuss the automotive sector in the analysis of the industrial concentration of the automotive market in the period between 2012 to 2017. In addition to the main objective, a secondary objective is in the comparative between the real and counterfactual market, to simulate four hypothetical scenarios, where the four largest automakers in Brazil were retired, including General Motors, Fiat, Volkswagen and Ford. After the conclusion of the observation, the return of the two firms among the four in study has a greater positive influence and greater negative influence in the sphere of market concentration. The study was carried out by descriptive research, with support in industrial economics literature. It was revealed with the study an oligopolized automotive market, where for the market concentration was used the herfindahl-hirschman index (HHI) and for market power the Lerner index with the Cournot study for elasticity. Analyzing the results obtained, the average market concentration indices for 2012 to 2017 was 1,224.92. GM caused the greatest negative impact on the market, so the hypothetical market without the automaker would be the scenario with the least concentrated automotive market with a HHI average of 1,345.78. On the other hand, Ford is the automaker that causes greatest positive impact, since a scenario without the market shares of the automaker, has been the most concentrated market, with an average HHI of 1388.26.