Adaptando a interface de uma loja online 2D para um ambiente de Realidade Virtual 3D na Web: uma abordagem minimalista

Abstract

With the continuous growth of global interest in VR, over the last 6 years, the global revenue of this market has only increased. PwC (2022) This technology, which was once just a dream and recently just a hype, is now carving its space and demonstrating its potential, becoming increasingly present, and evolving into a "reality."It is opening doors for experimentation in the virtual world while directly impacting the real world. The collective effort and investment of big tech companies to build a Metaverse can change the way we interact and relate to each other on the internet, breaking down geographic barriers between individuals and blurring the boundaries between virtual reality and our concrete reality. In this new layer of reality, projected as a glimpse of Web 3.0, we can socialize, entertain, study, as well as shop, do business, or find employment. However, unlike the current scenario, everything can be managed in the virtual environment and in a much more immersive way. In this environment, VR goes far beyond digital games; it becomes one of the pillars of the digital realm, connecting users to this parallel reality. While it remains uncertain whether this will indeed be the future, the market repositioning of the giant Facebook in 2021, making bold bets to the extent of changing its name to Meta, and the entry of giants like Apple into this segment with the announcement of their Virtual Reality headset, the Vision Pro, featuring its own operating system and the introduction of the concept of spatial computing, are strong indicators of what we can expect. Given this scenario, it is necessary to start discussing how this entire virtual experience will be constructed and how applications that are not naturally accustomed to a three-dimensional presence will behave in a 3D space. This work focuses on adapting the interface and experience of a traditional two-dimensional online store to a three-dimensional Virtual Reality environment on the web, analyzing the impacts of this change, particularly on the usability and efficiency of these interfaces. It mainly considers the low-cost VR segment that utilizes smartphones and HMD supports, known as Mobile VR.