Análise do conceito de publicidade sob a perspectiva da Lei de licitação

Abstract

It seeks to analyze the concept of advertising from the perspective of the Public Bidding Law (Law nº 8.666/1993). The principle of publicity has at its origin the need to meet the foundations of a Democratic State of Law, in which the effective participation of society in the public sphere is of paramount importance. By publicizing its actions, public management informs the population and imprints transparency and trust in its processes. A good administration is one that represents collective interests, respecting the principles listed in the 1988 Constitution, relating to other principles such as impersonality, legality, morality and efficiency. Legal publications are consistent with transparency. The official channels of advertising are the Official Gazettes (of the Union, States and Municipalities) in addition to the mass circulation publication vehicles. The discussion was due to the advent of technology that started to make online versions available, since it is quickly possible to reach a large part of the population, sometimes making newspapers in physical version obsolete. The Bidding Law sets out requirements for publications and cites the need for publication in widely circulated newspapers, however, in the face of a new digital age, this definition deserves to be analyzed. The research uses the methodology based on a bibliographic analysis of the concept of a newspaper of great circulation, in addition to numerous controversies about the concept, leaving the interpretation subject to the subjective character.