Os desafios do empreendedorismo feminino a partir do estudo observacional “Coco antes de Chanel”

Abstract

The objective of this monograph is to identify and analyze the challenges that permeate female entrepreneurship from the perspective of film analysis Coco Antes de Chanel (2009). With the collection of data in surveys and articles, it is clear that women face difficulties within the financial market, such as: 1) Reconciliation work-family, as women are in greater numbers responsible for the care of the family nucleus; 2) Disbelief of the gender, as they have always been responsible for their homes, they still do not have full access and recognition within the market, with distrust; 3) Lack of credit, according to the Global Entrepreneurship Monitor, the main international source on entrepreneurship, as women still have less credit in banks than men. For this reason, it was sought in Federici to carry out a brief analysis of how the sexual division of labor took place in capitalism, as well as the conceptions of Biroli (2018) to understand the performance of genders within society. For concepts about entrepreneurship, we used the collection of articles and data on the difficulties of women entrepreneurs in the economic market. As a methodology for film analysis, the categories listed by Machado and Matos in Observational Studies in Film Analysis (2018) and Pereira organization chart (2014) were used to identify and analyze the scenes, as well as their conceptions about imagery. - verbal. The film tells the story of Gabrielle Chanel, a French businesswoman who created the billionaire brand Coco Chanel. In this way, we obtain the problems faced by the main character, among them, the disbelief of the genre and the lack of credit.