O design digital de marca na ressignificação de grupos jovens cristãos em meios eletrônicos digitais, vol. 1

Abstract

This work has as its field of study the design of digital brands, the changes in this field from the introduction of digital electronic media and the contributions of these studies in the process of resignifying religious brands. The work proposes to apply the knowledge of digital design in the development of a brand, with the purpose of rescuing, updating and re-signifying the formation of young groups in Catholic communities in the municipality of Senador Pompeu, in a way that values their experiences and particularities in the world. contemporary. The project methodology is composed of an adaptation of the GEM developed by Cecília Consolo (2015) in conjunction with motion design principles and techniques described by Austin Shaw (2020), used as a resource to enhance and advertise the brand in digital electronic media. The work resulted in a visual identity system composed of documents that detail the use and development process of the brand, including motion pieces associated with its communication channels, responsible for establishing bridges between young Christian groups over the internet. As a method of validation in the field of design, two brand tests were carried out: one for pregnancy and the other for attractiveness. Both experiments reinforced the brand's viability by involving complementary factors to purely aesthetic issues in the development of digital brands.