O Conto de Zé Romão: transformação de relatos populares em música que conta a história de um personagem quixadaense

Abstract

Music is a very powerful idea propagation tool. With the advent of the creation of streaming platforms, such as Youtube and Spotify, this diffusion has become even greater, since people who previously did not have the power to distribute their works due to the most diverse obstacles, now have the possibility of able to do this using these platforms. However, just distributing a song will not guarantee the success of these artists. Together, marketing strategies are needed that make these works visible to different people. This project presents the dissemination of a musical work through the use of Guerrilla Marketing strategies, in the city of Quixadá-CE. The project uses urban intervention and viral marketing as ways to reach as many people as possible within my social networks, from which I post my works under the artistic name Nosy, during the campaign period for the song “O Conto de o Zé Romão”, so that these people are attracted to Youtube, on the day of the release of the song, which required, for its development, qualitative research to be carried out in Quixadá’s Facebook groups on the figure of Zé Romão, a theme character and a figure well known in the city. With the data about Zé Romão, the song was produced. For publicity, posts were made on my Instagram, in addition to an intervention in the city, with the collages of lambes and posters by specific places in Quixadá. The objective, at the end of the campaign, was to analyze the results obtained within Instagram and Youtube and compare them with the last three previous releases of the artist. According to the research, it was possible to identify that not necessarily a social appeal through collages and rescue of well-known figures in the city will make people look more at work, for that an audiovisual appeal through a clip is necessary, that in the case of the launch of this work, it was not carried out, in addition to the use of third-party pages that contribute to the dissemination of the work. As future plans, it is desired to make more songs about city characters, taking advantage of what was learned with the realization of this work.