Desafios do mercado de cervejas artesanais

Abstract

This paper presents a brief study on the artisanal production of beer. In it, the project was prepared with the objective of showing the evolution of the craft brewery market over the last few years in Brazil. The methodology used was bibliographic research, using books and academic articles on the subject. The beer market in recent years has undergone a revolution focused on production on an artisanal scale inverse to the industrial scale, in relation to the expectations of consumers in search of high quality and new flavor in the final product. The subject in question is not a new business, research reveals that it originated in the region of Mesopotamia, where barley developed rapidly. Its production is currently an enterprise that has grown in several cities and capitals around the world. One of the most consumed beverages is beer, and its large-scale production process is constantly improving and adapting to the consumer market.