O Impacto do campus de Quixadá na Universidade Federal do Ceará na orientação empreendedora dos alunos

Abstract

This study has as main objective to evaluate the perception about the stimulus to the entrepreneurial orientation of the undergraduate students of the Federal University of Ceará (UFC) Campus Quixadá in their curricula. In order to achieve this objective, the five dimensions existing in the Entrepreneurial Orientation based on Martens' model (2009) were analyzed, which are: innovativeness, risk-taking, proactivity, autonomy and competitive aggressiveness. By exploring these dimensions, it is possible to understand which points the organization needs to improve, but also to notice which strategies and aspects the organization is doing well. This study was supported by the quantitative research method. The quantitative approach focuses on the collective, based on physical-numerical materialization exploring the points together (MUSSI et al., 2019). The research is of a descriptive nature that has standardization techniques to collect data, being them as a questionnaire and systemic observation, allowing to study the characteristics of a group according to its distribution (GIL, 2002). In order to describe the characteristics and opinions of the target audience in a quantitative way, the research used a survey method to obtain the necessary data (FREITAS, 2000). For data collection, the Google Forms tool was used, which allows creating a questionnaire and showing a brief analysis of the data obtained. The questionnaire was built with closed questions using the Likert scale, which has great versatility and ease of application (FEIJÓ; VICENTE; PETRI, 2020). The questionnaire was available for 1 month and 20 days to 293 undergraduate students active at the Federal University of Ceará (UFC) Campus de Quixadá, identified as the sample of this study. Of the 293 undergraduate students, 144 responses were collected. Despite not reaching the ideal number of the sample, a little more than 49% of the expected amount was collected, which made it possible to perform data analysis. The data were processed in the IBM SPSS 20 tool, which allows performing a quantitative analysis through variables that were based on the questions in the questionnaire. The results obtained showed that the UFC of Quixadá has Entrepreneurial Orientation and that the students are perceiving the stimulus offered by the institution. Despite this, curricular and extracurricular activities that involve the dimensions of Risk Assumption and Competitive Aggressiveness, need attention to understand why students do not clearly perceive the stimulus of these two dimensions of Entrepreneurial Orientation.