Estudo da análise de viabilidade técnica e econômica para implantação de uma indústria de pães em Fortaleza/CE

Abstract

The entrepreneurship theme has contributed to the development of several regions over the last years, since the entrepreneurial profile has been more prominent in the market. This work emphasizes the importance of developing a business plan in the decision to open a bread industrial unit in the city of Fortaleza/CE in order to reduce the high mortality rates of small businesses. This study aimed to investigate the technical and economic viability of the venture, inserted in the bakery sector, one of the six largest segments of industries in Brazil, responsible for generating thousands of direct jobs, providing security for investors. The methodology used was consisted of a market analysis, performed by applying online questionnaires, determining size and location, description of the production processes, equipment and materials needed, as well as economic and financial evaluation through Payback, Internal Rate of Return methods. and Balance Point. The deal proved highly viable and profitable, ensuring return on investment up to 8 months.