Interatividade em livros digitais: adaptação de um livro impresso para o meio digital

Abstract

Books have been an integral part of society for centuries, being one of the main ways of information sharing and human expression. As the digital revolution happened, not only the form of the book changed, but also it’s production and distribution processes. However, even so, e-readers impose limitations that restrict the potential for using new digital technologies during book production. Through a bibliographic survey to formulate a definition of the book from various perspectives, understand the history and nuances of the publishing industry and assign guidelines for the production of interactive content, a chapter of the book "Switched On Pop" was adapted for the digital medium, using a website as its support, aiming to explore the interactive capabilities of the book when produced for the web environment. It is concluded that there is a large opportunity for the experimentation of interactive activities in books on the web and it is expected that the hybridization of media will become an increasingly present consequence due to the increasing complexity of digital devices. Finally, it is noteworthy that publishers need to understand the progression of technology and consumer trends, especially of new generations, to discover possible profitable paths for the production of electronic books.