Perspectiva de gestores e organizadores sobre as maratonas hackathons: um estudo sobres a contribuição do hackathon para criação e captação de valor nas organizações privadas

Abstract

The innovation process in companies has become an indispensable factor for maintaining their competitiveness. Therefore, organizations are looking for several innovative methods that can contribute to the construction of solutions to their organizational problems. Among some methods addressed in this study, if the competition guided by the concept of open innovation, hackathons marathons. The hackathon is a competition that calls for candidates to contribute, in an agile way, in solving organizational problems. Soon, this research aims to analyze the contribution of these marathons as a mechanism used to capture and create value and develop the competitive differential for private organizations. The study has a qualitative and exploratory character, also assuming the technique of data collection through interviews, conducted with managers and organizers of this type of competition. The method used made it possible to survey opinions that answer the questions punctuated in the objectives of this study, that is, analyze the feasibility, define problems and investigate the formation of capture and value creation in hackathons marathons. Yet, through this study it was possible to identify the adaptation of the use of the hackathons competition methodology to other fields, and not necessarily technological, the formats attributed to these competitions, as well as the benefits of adopting the hackathon method in the innovative process of a company were identified.