O consumismo e a influência da publicidade: uma análise fílmica de Wall-e (2008)

Abstract

This monograph proposes to make a film analysis of the animation movie “Wall-E” that was released in 2008 by Pixar Animation Studios. In order to achieve this objective, it was chosen to work with two subjects that are very relevant through the narrative: firstly, it was analyzed the representation of excessive consumerism and its consequences for the Earth in a dystopian future; and then it was discussed the responsibility that the advertising communication has when it sends out its messages and how it can influence in this practice. It is fundamental to base on the theoretical knowledge proposed by several authors in the area of social communication, consumer studies and film analysis such as: Zygmunt Bauman, Jean Baudrillard, Gilles Lipovetsky, Marvin DeFleur, Jacques Aumont, Michel Marie, Christopher Vogler, Joseph Campbell, Robert McKee, among others pertinent names that were used in the bibliographic research of this work. Therefore, it is possible to conclude that this cinematographic work is capable of eliciting many reflections that cover a public of diverse age groups, corresponding to an example of well-constructed narrative with memorable characters and a lot of contributions.