A narrativa transmidiática como influência e fator motivante para o consumo de bens virtuais no league of legends

Abstract

Electronic games have become an i ncreasingly common element i n digital daily l ife, especially the category of free online games. League of Legends falls i nto this category, but also i n the one of most widely played and extremely l ucrative game, thanks to the virtual goods available at the i n-game store to be bought for real money, the skins. This paper seeks to analyze through player i nterviews the role of the multi-platform narrative developed by Riot Games as a motivating tool for players to purchase skins. During the data analysis, i t was understood that the transmedia narrative i s perceived by the public not as a motivating factor for consumption, but mainly as a quality aggregator for skins, i mmersion generator and marketing tool for attraction and loyalty of players.