De espaço da produção à comercialização: Centro Fashion Fortaleza

Abstract

Fortaleza gained prominence in Ceará economy and went through increasing urbanization driven by cotton production and processing at the end of the XIX century. Currently, it has as one of the main economic segments trade, being the most present of confection. This paper presents the Centro Fashion Fortaleza in the current context of confection trade in the capital of Ceará. Based on the dialectical method, the research went through a literature review, documentary research, field trips, interviews and as a way of organizing the data obtained, tabulations and map making. Belonging to the Philomeno family, the Centro Fashion Fortaleza started operating by attracting a high popular retail audience as well as wholesale. The acting permit holders, where most, came from José Avelino Fair that even after the inauguration of the enterprise it is still present in the center of the capital. With two years of operation and presenting a structure that goes beyond the space of commercialization, but also hosting and real estate speculation, Centro Fashion Fortaleza brings economic impacts and socio-spatial issues in the urban capital of Ceará that was possible to be evidenced through this study.